Fundamentos de mercadotecnia /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Prentice Hall Hispanoamericana ,
1998.
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| Edition: | 4a.ed. -- |
| Subjects: |
| Item Description: | Incluye índice analítico, de autores y casos. |
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| Physical Description: | 585 p. : ilustraciones ; 25 cm. |
| Bibliography: | Incluye bibliografía. |
| ISBN: | 0132527103 |