Preview: Fundamentos de mercadotecnia /

Bibliographic Details
Main Author:	Kotler, Philip.
Other Authors:	Armstrong, Gary.
Format:	Book
Language:	Spanish
Published:	México : Prentice Hall Hispanoamericana , 1998.
Edition:	4a.ed. --
Subjects:	Investigación de mercados. Marketing. Mercadotecnia.