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Posicionamiento
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Posicionamiento
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Posicionamiento
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1
El nuevo posicionamiento: lo más reciente sobre la estrategia de negocios # 1 del mundo /
by
Trout, Jack.
Published 1996
Topographical Signature:
659.111
T861n
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Marketing global marketing /
by
Kotabe, Masaaki.
Published 2002
Topographical Signature:
658.848
K871m
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658 - General management
1
659 - Advertising & public relations
1
Author
Haas García, Roberto,
1
Helsen, Kristiaan
1
Kotabe, Masaaki
1
Rivkin, Steve
1
Trout, Jack
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